MADE IN COOKWARE

After The Daily Beast, I became the Content Manager for the Direct to Consumer start up, Made In Cookware. My role is to develop and own the brand voice across channels, while creating content that highlighted Made In’s chef partners, products, and artisans in the best light. This page will dive into Email, Social (YouTube, Instagram), and our Blog, however, the work extends to the brand everywhere—whether that’s TV, catalog, or even the PDP.

RECIPES & TECHNIQUES

What good is cookware if you don’t know what to cook? During my time with Made In, we have ramped up recipe content, and are smarter about how we use it in the customer journey.

We created different iterations through our YouTube Recipe Series, inclusion in emails, Instagram Reels, and on our blog, all with a different tone dependent on the channel.

PRODUCT INFO & CARE

Our care series follows a similar approach to our Recipe content. Through YouTube Videos, Reels, and Blog Posts, we are able to gain organic reach, as well as drive conversion through strategic email flows.

My staff of writer’s work on the blog to create definitive guides on what your cookware is, to how it’s made, to how to use and care for it has been integral to the cross-channel strategy as well as equipping our customer support team with the info to help any consumer with any issue.

CHEFS & RESTAURANTS

Because the best chefs in the world use Made In Cookware, we wanted to create franchises that target food people and highlight the amazing restaurants we are in.

Such franchises include 5 Dishes, Chef Profiles, and Welcome to the Family as well as consistent story-telling with expert chefs on TV, Instagram, and across our website.