MADE IN COOKWARE

After The Daily Beast, I became the Content Manager for the Direct to Consumer start up, Made In Cookware. My role was to develop and own the brand voice across channels, while creating content that highlighted Made In’s chef partners, products, and artisans in the best light. This page will dive into Email, Social (YouTube, Instagram, TikTok), and our Blog, however, the work extended to the brand everywhere—whether that’s TV, catalog, or even the PDP.

RECIPES & TECHNIQUES

What good is cookware if you don’t know what to cook? During my time with Made In, we ramped up recipe content, and became smarter about how we used it throughout the customer journey.

We created different iterations through our YouTube Recipe Series, inclusion in emails, Instagram Reels, and on our blog, all with a different tone dependent on the channel.

PRODUCT INFO & CARE

Our care series followed a similar approach to our Recipe content. Through YouTube Videos, Reels, and Blog Posts, we were able to gain organic reach, as well as drive conversion through strategic email flows.

My staff of writer’s worked on the blog to create definitive guides on what your cookware is, to how it’s made, to how to use and care for it was integral to the cross-channel strategy and equipped our customer support team with the info to help any consumer with any issue.

CHEFS & RESTAURANTS

Because the best chefs in the world use Made In Cookware, we wanted to create franchises that target food people and highlight the amazing restaurants that used the cookware.

Such franchises included 5 Dishes, Chef Profiles, and Welcome to the Family as well as consistent story-telling with expert chefs on TV, Instagram, and across Made In’s website.